Audio-Technica hailing from Japan is one of the leading headphone manufacturers in the world. They compete along with the 3 big names from Germany – Sennheiser, AKG and Beyerdynamic.
They have a rich tradition in the in-ear monitor (IEM) space in addition to their traditional headphone business. They have recently released a new range of IEMs and headphones called Sonic Fuel. The Sonic Fuel series is designed for people who like to listen to their own music while working out. One of the major complaints many people who work out face is that earphones keep falling out