Spring is in the air, and to celebrate EVGA is throwing in a FREE backplate for the EVGA GeForce GTX 970 SSC ACX 2.0+ (04G-P4-3975-KR) and EVGA GeForce GTX 970 SC ACX 2.0 (04G-P4-2974-KR) graphics cards at participating ETAIL/RETAIL for a limited time! When purchased at participating locations, the backplate will automatically be included with the purchase, all you need to do is a simple installation. (Instructions included). A backplate acts like a backbone on your card, boosting rigidity by providing extra support to the PCB, protecting critical components, reduces GPU temperatures, and most of all, looks great! Valid only on products purchased from participating EVGA authorized resellers on or after 4/17/2015. Offer ends 4/30/2015.
More info and participating retailers: http://www.evga.com/articles/00922/Spring-Forward-with-a-FREE-EVGA-Backplate/