We are evaluating the MSI GeForce GTX 780 LIGHTNING today. This video card has a set MSRP of $749.99, however current e-tail places are over charging for it currently at $764.99.. That is by no means cheap. The MSRP set by NVIDIA for standard GeForce GTX 780 cards was $649. This video card therefore costs a near $100 premium compared to standard GeForce GTX 780 video cards. Is it worth it? We will find out.