When Nvidia released their 700-series graphics cards based on the GK-110 architecture it put AMD in a precarious situation. AMD either had to fold and accept they lost this round completely, or go back to the drawing board despite TSMC being months out from completing their 20 nm fab. So, what is there to do when you are faced with insurmountable odds? The only thing you can do, go big or go home.
via XFX Radeon R9 290 Black Edition Double Dissipation 4GB Graphics Card ‹ Hardware-360.