Young, pale, techie and male. Anecdotally, this has been the make up of bitcoin’s core community since the cryptocurrency began, at least if media reports and Internet chatter are to be believed.But in 2015, is this still an accurate reflection of its user base worldwide? In our latest research report – Who Really Uses Bitcoin? – we put this theory to the test.Analysing nearly 4,000 responses received in our multilingual survey, likely the largest in bitcoin’s history, the 45-page report provides an in-depth look at who is using bitcoin, who isn’t and why that matters.But more than that, this report attempts to identify ways in which the community that uses the cryptocurrency can expand its reach, moving beyond the current demographic to new groups, with different cultures, economic status and needs.Highlights include:A complete profile of the average bitcoin user by age, gender, location and background.Detailed consumer spending data – how are people acquiring and using their bitcoin?Tips for companies expanding bitcoin’s technology to emerging markets and underrepresented groups.Expert insight on bitcoin’s “branding problem” and why improving accessibility is critical.At a glanceBy and large, the survey’s responses paint a picture faithful to the young, white, tech-savvy men that have become the ‘poster boys’ of bitcoin.Of the 3,515 respondents who told us they owned bitcoin, almost 60% were under 35 years old.
Despite a growing number of initiatives such as Bitcoin Women’s Day, women using bitcoin are still a minority, with over 90% of bitcoin users in our survey identifying as male. Though this figure is a minuscule improvement (5.2%) from the male majority seen in previous surveys.