NVIDIA is releasing another video card, the GeForce GTX 770. Here is the real important part about the GeForce GTX 770, that is its price. The MSRP on the GTX 770 will be $399. Let’s make a little comparison, the GeForce GTX 680 retailed for MSRP $499 at its launch. The GeForce GTX 670 retailed for $399 MSRP at its launch. The GeForce GTX 780 is $649.
When you look at the specifications below you are going to realize that the new GeForce GTX 770 is simply a faster GeForce GTX 680. However, if we compare by price, the GTX 680 debuted at $499, and this new GTX 770 is debuting at $399, which is the same price the GeForce GTX 670 debuted at.