One of the largest parts to building a brand is not only name but, reputation and legacy as they help to define public perception. Back in the old days DFI did this with their LanParty series and while the brand is no longer sold in retail markets the motherboards are still in demand. A similar situation is happening with Gigabyte following the launch of their OC line of motherboards designed for overclockers. Overclocking itself is a rather niche market however the products inspired by overclocking continue to sell well and influence consumers to look at other products from the same manufacturer.
Hidden away in a dark part of the Modders-Inc offices is a man, no a machine, that writes reviews so epic that they have been listed in the top ten best reads by the New York Times. Well that is what we tell him otherwise we have no idea what would happen if he knew the truth.