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ASUS to Lower Motherboard Prices

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ASUS, the world’s current leading motherboard manufacturer known for their cutting edge Republic of Gamer series is slashing prices on their motherboard line to maintain market lead, according to Chinese-language Economic Daily News (EDN) reports. The prices are to be dropped by 5-10% to reach ASUS’ targeted aim of 22.1 million units sold by the end of 2014, current ASUS motherboards sales are at 10.4 million so far.

ASUS Z97-A

The aggressive move is set to directly affect Gigabyte, the world’s second leading motherboard manufacturer, especially in Chinese markets according to experts, who are now forecasting a 20 million end-of-year 2014 tally for Gigabyte.

source: Economic Daily News via DigiTimes

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Ron Perillo

Ron is a non-binary tech writer that presently identifies as a reviewer but is currently transitioning toward modding.

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