City of Industry – January 3, 2014 – The leading hardware solutions provider, Rosewill, will be showcasing its latest innovations and premier line of products at CES 2014. As a market leader, it aims to provide customers worldwide the ability to attain inspiring and exceptional products at an affordable price. Rosewill’s strategy for 2014 is to expand its product portfolio with innovative products and increase its international market presence through channel development and intense marketing.
Rosewill at CES 2014
Strengthening its hardware, consumer electronics, and home improvement categories are some of the following product launches:
§ The LEGACY Case Series, a new line of state-of-the art light cases built with aluminum alloy and steel interiors. Rosewill is also introducing a follow-up to Blizzcon 2013’s official case and of the best-selling mid-tower cases, the BLACKHAWK. Also making an appearance are RISE, STEALTH, and a CAPSTONE 1000-M power supply.
§ The R-STUDIO line of supreme quality audio accessories, featuring the SONAS, foldable headphones with Octa-Drive Technology, the AMPBOX, a portable Bluetooth speaker with Punch Bass Ex Technology, and the E-SERIES, a spectrum of titanium-coated noise isolating ear buds.
§ A new line of fully programmable mechanical keyboards, the Apollo RK-9100x Series, with Cherry® mechanical switches and up to 80 macro keys. Included in the keyboards category debut are the RK-8300 and the RK-8500 all with multi-colored backlighting and custom macro keys.
§ A new line of power-banks with amperage for any need, from 3500 mAh up to 13,000 mAh featuring Samsung SDI batteries in select models.
§ A new line of VISION CLEAR outdoor surveillance cameras with Smart DE-Mist, DWDR, and Smart DNR technology to work under all kinds of weather without losing image quality.
For a full line-up of Rosewill product launches and marketing campaigns, please visit Rosewill’s suite at the Aria Resort & Casino January 7-9, 2014.
All innovations introduced at CES 2014 will be available through Rosewill’s current established online channels such as: Amazon.com, Walmart.com, Buy.com, Ebay, and Staples.com. In addition, Rosewill has added three new online venues where end-consumers can make purchases directly: BestBuy.com, Wayfair.com, and Amazon.UK.
With giant electronics partners such as ASI, Ingram Micro, Max Group, and TechData, Rosewill’s distribution channel has been intensified throughout the past year. In 2014, Rosewill also has plans to expand business globally to Latin America, Asia, Australia, and Europe through the partnership with world-renowned distributors.
2014 Promotional Calendar
For the third consecutive year, consumers can expect to see a full spread of Rosewill at Pax East in Boston during April of 2014. Rosewill will also be present at Computex, the largest computer hardware tradeshow in the industry to be held in Taipei during the month of June. Following an enormous success at Blizzcon 2013, it is highly likely that Rosewill will again sponsor Blizzcon in 2014.